Mission
To make clean, effective skincare a daily ritual — without compromise.
Vision
A world where beauty and conscience move as one.
Philosophy
Every formula is minimal on purpose. Ingredients earn their place through evidence, not marketing. Packaging is designed to disappear.
Our Journey
2021
The spark
A dermatologist and a formulator meet — obsessed with cleaner, kinder skincare.
2022
First formula
Balance Cleanser launches after 18 months of R&D.
2024
The Ritual
Our signature five-step ritual reaches 100k skin lovers.
2026
Carbon neutral
The full range certified carbon neutral, packaging goes plastic-free.
Made by people who use it daily.
The Team
Dr. Ira Malhotra
Co-founder, Chief Scientist
Kabir Rao
Co-founder, Creative Director
Meera Sen
Head of Formulation
Aditi Verma
Head of Sustainability